:root {
  --paper: #ead9cb;
  --navy: #071a2c;
  --cream: #f0dfcf;
  --pink: #ee4d78;
  --muted: #34424c;
  --ease: cubic-bezier(.32, .72, 0, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scrollbar-width: none;
}

html::-webkit-scrollbar {
  display: none;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--navy);
  font-family: "Archivo", "Aptos", "Segoe UI", sans-serif;
}

a {
  color: inherit;
  text-decoration: none;
}

svg {
  display: block;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  min-height: 44px;
  padding: 0 18px;
  display: flex;
  align-items: center;
  border: 1px solid var(--pink);
  color: white;
  background: var(--navy);
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: none;
}

.campaign-story {
  position: relative;
  height: 300svh;
  background: var(--stage-bg, var(--paper));
}

.story-stage {
  position: sticky;
  top: 0;
  width: 100%;
  height: 100svh;
  min-height: 680px;
  overflow: hidden;
  background: var(--stage-bg, var(--paper));
}

.campaign-frame {
  --art-opacity: 1;
  --content-opacity: 1;
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100svh;
  min-height: 680px;
  overflow: hidden;
  isolation: isolate;
  transform: translate3d(0, var(--scene-shift, 0), 0) scale(var(--scene-scale, 1));
  transform-origin: center;
  will-change: transform;
}

.campaign-journey {
  --art-opacity: 0;
  --content-opacity: 0;
}

.campaign-proof {
  --art-opacity: 0;
  --content-opacity: 0;
}

.campaign-frame[aria-hidden="true"] {
  pointer-events: none;
}

.campaign-art {
  position: absolute;
  z-index: -2;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  opacity: var(--art-opacity);
  filter: blur(var(--art-blur, 0));
  transition: opacity .1s linear;
  will-change: opacity, filter;
}

.site-header {
  position: absolute;
  z-index: 20;
  top: 0;
  right: 0;
  left: 0;
  height: clamp(112px, 14.5vh, 136px);
  padding: 0 clamp(54px, 3.7vw, 64px);
  display: flex;
  align-items: center;
  justify-content: space-between;
  opacity: var(--content-opacity);
  transition: opacity .16s linear;
}

.wordmark {
  display: flex;
  min-width: 154px;
  min-height: 44px;
  align-items: center;
}

.wordmark img {
  display: block;
  width: clamp(142px, 9vw, 154px);
}

.site-header nav {
  display: flex;
  gap: clamp(38px, 3.1vw, 56px);
}

.site-header nav a {
  position: relative;
  min-height: 44px;
  display: grid;
  align-items: center;
  font-size: 12px;
  font-weight: 650;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.site-header nav a::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: 4px;
  left: 0;
  height: 1px;
  background: var(--pink);
  transform: scaleX(0);
  transition: transform .3s var(--ease);
}

.site-header nav a:hover::after,
.site-header nav a.is-active::after {
  transform: scaleX(1);
}

.site-header-dark {
  color: var(--cream);
}

.annotation-lines {
  position: absolute;
  z-index: 5;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  opacity: var(--content-opacity);
  pointer-events: none;
  transition: opacity .16s linear;
}

.annotation-lines path {
  fill: none;
  stroke: var(--pink);
  stroke-width: 1.35;
  stroke-linecap: square;
  stroke-linejoin: miter;
  vector-effect: non-scaling-stroke;
}

.annotation-wire path {
  opacity: 0;
  stroke-dasharray: 1;
  stroke-dashoffset: 1;
  transition:
    stroke-dashoffset .56s var(--ease),
    opacity .15s ease;
}

.annotation-wire.is-open path {
  opacity: 1;
  stroke-dashoffset: 0;
}

.energy-shimmer {
  position: absolute;
  z-index: 4;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  opacity: var(--art-opacity);
  pointer-events: none;
  mix-blend-mode: screen;
  transition: opacity .1s linear;
  will-change: opacity;
}

.energy-shimmer .glint {
  fill: none;
  stroke: rgba(255, 249, 224, .78);
  stroke-width: 2.2;
  stroke-linecap: round;
  stroke-dasharray: .006 .094;
  stroke-dashoffset: 0;
  opacity: .42;
  vector-effect: non-scaling-stroke;
  animation: energy-glint 9s linear infinite;
}

.energy-shimmer .glint-b {
  stroke-width: 1.7;
  stroke-dasharray: .004 .13;
  opacity: .32;
  animation-duration: 12.5s;
  animation-delay: -4.6s;
}

.annotation-callout {
  position: absolute;
  z-index: 9;
  inset: 0;
  opacity: var(--content-opacity);
  pointer-events: none;
  transition: opacity .16s linear;
}

.annotation-dot {
  position: absolute;
  z-index: 3;
  top: var(--dot-y);
  left: var(--dot-x);
  width: 16px;
  height: 16px;
  padding: 0;
  border: 2px solid var(--pink);
  border-radius: 50%;
  background: #fff8ea;
  cursor: pointer;
  pointer-events: auto;
  transform: translate(-50%, -50%);
  animation: annotation-pulse 2.7s ease-in-out infinite;
}

.annotation-dot::after {
  content: "";
  position: absolute;
  inset: -7px;
  border: 1px solid rgba(238, 77, 120, .42);
  border-radius: inherit;
  opacity: 0;
  transform: scale(.55);
  animation: annotation-ring 2.7s ease-out infinite;
}

.annotation-dot:hover,
.annotation-dot:focus-visible,
.annotation-callout.is-open .annotation-dot {
  background: white;
  box-shadow:
    0 0 0 5px rgba(238, 77, 120, .13),
    0 0 18px rgba(238, 77, 120, .88);
}

.annotation-dot:focus-visible {
  outline: 2px solid rgba(238, 77, 120, .82);
  outline-offset: 4px;
}

.annotation-copy {
  position: absolute;
  z-index: 2;
  top: var(--copy-top);
  left: var(--copy-left, auto);
  right: var(--copy-right, auto);
  width: var(--copy-width, 230px);
  opacity: 0;
  pointer-events: none;
  transform: translateY(8px);
  transition:
    opacity .26s ease .23s,
    transform .38s var(--ease) .18s;
}

.annotation-copy strong {
  display: block;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(17px, 1.14vw, 20px);
  font-weight: 600;
  letter-spacing: .04em;
  text-transform: uppercase;
}

.annotation-copy > span {
  display: block;
  max-width: 28ch;
  margin-top: 7px;
  color: rgba(7, 26, 44, .76);
  font-size: clamp(11px, .74vw, 13px);
  line-height: 1.45;
}

.annotation-callout.is-open .annotation-copy {
  opacity: 1;
  pointer-events: auto;
  transform: none;
}

.callout-tension {
  --dot-x: 14.29%;
  --dot-y: 46.23%;
  --copy-left: 5.25%;
  --copy-top: 34.1%;
  --copy-width: 220px;
}

.callout-idea {
  --dot-x: 49.76%;
  --dot-y: 32.94%;
  --copy-left: 52.8%;
  --copy-top: 21.1%;
  --copy-width: 225px;
}

.callout-distribution {
  --dot-x: 63.04%;
  --dot-y: 37.41%;
  --copy-left: 67.1%;
  --copy-top: 21.1%;
  --copy-width: 250px;
}

.callout-result {
  --dot-x: 89.11%;
  --dot-y: 37.73%;
  --copy-right: 2.9%;
  --copy-top: 35.4%;
  --copy-width: 190px;
}

.opening-copy {
  position: absolute;
  z-index: 8;
  top: 52.8%;
  left: 50%;
  opacity: var(--content-opacity);
  transition: opacity .16s linear;
}

.opening-copy h1 {
  margin: 0;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(64px, 5.15vw, 86px);
  font-weight: 500;
  letter-spacing: -.035em;
  line-height: .92;
}

.opening-copy h1 em,
.journey-intro h2 em {
  color: var(--pink);
  font-style: normal;
}

.opening-copy p {
  margin: 20px 0 0;
  color: #20313c;
  font-size: clamp(12px, .82vw, 14px);
  font-weight: 450;
  line-height: 1.55;
}

.opening-scope {
  margin-top: 14px;
  display: flex;
  flex-wrap: wrap;
  color: rgba(7, 26, 44, .72);
  font-size: clamp(10px, .68vw, 12px);
  font-weight: 650;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.opening-scope span {
  display: inline-flex;
  align-items: center;
}

.opening-scope span:not(:last-child)::after {
  content: "";
  width: 3px;
  height: 3px;
  margin-inline: 11px;
  border-radius: 50%;
  background: var(--pink);
}

.outline-cta {
  width: 225px;
  min-height: 48px;
  margin-top: 16px;
  padding: 0 17px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border: 1px solid var(--pink);
  font-size: 13px;
  font-weight: 550;
  transition: color .3s var(--ease), background .3s var(--ease);
}

.outline-cta svg {
  width: 20px;
  height: 20px;
  fill: none;
  stroke: var(--pink);
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.outline-cta:hover {
  color: white;
  background: var(--pink);
}

.outline-cta:hover svg {
  stroke: white;
}

.scroll-cue {
  position: absolute;
  z-index: 10;
  bottom: 35px;
  left: 50%;
  display: flex;
  gap: 12px;
  align-items: center;
  font-size: 12px;
  opacity: var(--content-opacity);
  transform: translateX(-50%);
  transition: opacity .16s linear;
}

.scroll-icon {
  width: 32px;
  height: 32px;
  display: grid;
  border: 1px solid currentColor;
  border-radius: 50%;
  place-items: center;
  animation: scroll-bob 2.4s var(--ease) infinite;
}

.scroll-icon svg {
  width: 18px;
  height: 18px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.scroll-cue-dark {
  color: var(--cream);
}

.campaign-opening > .scroll-cue {
  right: clamp(24px, 4vw, 68px);
  left: auto;
  transform: none;
}

.journey-intro {
  position: absolute;
  z-index: 8;
  top: 20.2%;
  left: 4.5%;
  color: var(--cream);
  opacity: var(--content-opacity);
  transition: opacity .16s linear;
}

.journey-intro h2 {
  margin: 0;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(58px, 4.9vw, 82px);
  font-weight: 500;
  letter-spacing: .005em;
  line-height: .91;
  text-transform: uppercase;
}

.journey-intro p {
  margin: 18px 0 0;
  font-size: clamp(14px, .96vw, 17px);
  line-height: 1.55;
}

.journey-mobile-steps {
  display: none;
}

.proof-bloom {
  position: absolute;
  z-index: 3;
  top: 31.8%;
  left: 72.7%;
  width: clamp(94px, 8.5vw, 144px);
  aspect-ratio: 1;
  border-radius: 50%;
  opacity: calc(var(--art-opacity) * .66);
  pointer-events: none;
  transform: translate(-50%, -50%);
  background:
    radial-gradient(circle, rgba(255, 250, 226, .74) 0 2%, rgba(255, 151, 127, .3) 12%, rgba(238, 77, 120, .12) 30%, transparent 68%);
  filter: blur(.3px);
  mix-blend-mode: screen;
  animation: proof-bloom-pulse 4.8s ease-in-out infinite;
  will-change: opacity, transform;
}

.proof-content {
  position: absolute;
  z-index: 8;
  top: 15.5%;
  left: clamp(56px, 5vw, 84px);
  width: min(560px, 43vw);
  opacity: var(--content-opacity);
  transition: opacity .16s linear;
}

.proof-content h2 {
  margin: 0;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(58px, 4.65vw, 78px);
  font-weight: 500;
  letter-spacing: -.025em;
  line-height: .92;
}

.proof-content h2 em {
  color: var(--pink);
  font-style: normal;
}

.proof-lead {
  max-width: 47ch;
  margin: 22px 0 0;
  color: rgba(7, 26, 44, .8);
  font-size: clamp(13px, .88vw, 15px);
  line-height: 1.55;
}

.proof-list {
  max-width: 520px;
  margin-top: 22px;
  border-top: 1px solid rgba(7, 26, 44, .24);
}

.proof-item {
  border-bottom: 1px solid rgba(7, 26, 44, .18);
}

.proof-trigger {
  width: 100%;
  min-height: 58px;
  padding: 10px 0;
  display: grid;
  grid-template-columns: 52px 1fr 24px;
  gap: 10px;
  align-items: center;
  border: 0;
  color: inherit;
  background: transparent;
  font: inherit;
  text-align: left;
  cursor: pointer;
}

.proof-trigger svg {
  width: 18px;
  height: 18px;
  fill: none;
  stroke: var(--pink);
  stroke-width: 1.4;
  transition: transform .35s var(--ease);
}

.proof-trigger:hover .proof-label strong,
.proof-trigger:focus-visible .proof-label strong {
  color: var(--pink);
}

.proof-trigger:focus-visible {
  outline: 1px solid var(--pink);
  outline-offset: 4px;
}

.proof-item.is-open .proof-trigger svg {
  transform: rotate(45deg);
}

.proof-index {
  color: var(--pink);
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: 24px;
  line-height: 1;
}

.proof-label {
  display: grid;
  gap: 3px;
}

.proof-label strong {
  font-size: 12px;
  font-weight: 650;
  letter-spacing: .09em;
  text-transform: uppercase;
  transition: color .25s ease;
}

.proof-label small {
  color: rgba(7, 26, 44, .72);
  font-size: clamp(11px, .74vw, 13px);
  line-height: 1.42;
}

.proof-detail {
  max-height: 0;
  padding: 0 32px 0 62px;
  display: grid;
  gap: 3px;
  overflow: hidden;
  opacity: 0;
  transform: translateY(-5px);
  transition:
    max-height .36s var(--ease),
    padding .36s var(--ease),
    opacity .22s ease,
    transform .36s var(--ease);
}

.proof-item.is-open .proof-detail {
  max-height: 110px;
  padding-bottom: 12px;
  opacity: 1;
  transform: none;
}

.proof-detail p {
  margin: 0;
  color: rgba(7, 26, 44, .76);
  font-size: clamp(10.5px, .72vw, 12.5px);
  line-height: 1.45;
}

.proof-detail b {
  color: var(--navy);
  font-weight: 650;
}

.proof-output {
  max-width: 520px;
  margin: 15px 0 0;
  color: rgba(7, 26, 44, .78);
  font-size: clamp(10.5px, .72vw, 12.5px);
  line-height: 1.48;
}

.proof-output strong {
  color: var(--navy);
}

.proof-actions {
  margin-top: 18px;
  display: flex;
  gap: 24px;
  align-items: center;
}

.proof-primary {
  min-width: 268px;
  min-height: 52px;
  padding: 0 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  color: var(--cream);
  background: var(--navy);
  border: 1px solid var(--navy);
  font-size: 13px;
  font-weight: 550;
  transition:
    color .3s var(--ease),
    background .3s var(--ease),
    border-color .3s var(--ease);
}

.proof-primary svg {
  width: 20px;
  height: 20px;
  fill: none;
  stroke: var(--pink);
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.proof-primary:hover {
  color: white;
  background: var(--pink);
  border-color: var(--pink);
}

.proof-primary:hover svg {
  stroke: white;
}

.proof-secondary {
  position: relative;
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  font-size: 12px;
  font-weight: 550;
}

.proof-secondary::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: 7px;
  left: 0;
  height: 1px;
  background: var(--pink);
  transform: scaleX(.28);
  transform-origin: left;
  transition: transform .3s var(--ease);
}

.proof-secondary:hover::after {
  transform: scaleX(1);
}

.journey-note {
  color: var(--cream);
}

.journey-note h3 {
  margin: 0;
  display: flex;
  gap: 13px;
  align-items: baseline;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-weight: 500;
  text-transform: uppercase;
}

.journey-note h3 b {
  font-size: clamp(48px, 3.25vw, 58px);
  font-weight: 400;
  line-height: .9;
}

.journey-note h3 span {
  color: var(--pink);
  font-size: clamp(20px, 1.4vw, 25px);
  font-weight: 600;
  letter-spacing: .03em;
}

.journey-note p {
  margin: 8px 0 0;
  max-width: 25ch;
  font-size: clamp(12px, .85vw, 15px);
  line-height: 1.55;
}

.journey-note small {
  max-width: 28ch;
  margin-top: 7px;
  display: block;
  color: rgba(240, 223, 207, .66);
  font-size: clamp(10px, .68vw, 12px);
  line-height: 1.45;
}

.note-impulse {
  --dot-x: 27.45%;
  --dot-y: 67.38%;
  --copy-left: 14.8%;
  --copy-top: 53.5%;
  --copy-width: 210px;
}

.note-road {
  --dot-x: 61.06%;
  --dot-y: 45.06%;
  --copy-left: 49%;
  --copy-top: 17%;
  --copy-width: 235px;
}

.note-outcome {
  --dot-x: 79.13%;
  --dot-y: 35.91%;
  --copy-left: 84.5%;
  --copy-top: 32.8%;
  --copy-width: 225px;
}

.note-reaction {
  --dot-x: 70.45%;
  --dot-y: 50.58%;
  --copy-left: 80.8%;
  --copy-top: 55.8%;
  --copy-width: 250px;
}

@keyframes energy-glint {
  to {
    stroke-dashoffset: -1;
  }
}

@keyframes annotation-pulse {
  0%,
  100% {
    box-shadow: 0 0 0 0 rgba(238, 77, 120, .12), 0 0 7px rgba(238, 77, 120, .5);
  }
  50% {
    box-shadow: 0 0 0 5px rgba(238, 77, 120, .08), 0 0 14px rgba(238, 77, 120, .72);
  }
}

@keyframes annotation-ring {
  0% {
    opacity: 0;
    transform: scale(.55);
  }
  28% {
    opacity: .65;
  }
  72%,
  100% {
    opacity: 0;
    transform: scale(1.22);
  }
}

@keyframes scroll-bob {
  0%,
  100% {
    transform: translateY(-3px);
  }
  50% {
    transform: translateY(4px);
  }
}

@keyframes proof-bloom-pulse {
  0%,
  100% {
    transform: translate(-50%, -50%) scale(.92);
    filter: blur(.5px);
  }
  48% {
    transform: translate(-50%, -50%) scale(1.08);
    filter: blur(0);
  }
}

@media (min-width: 1400px) and (min-height: 850px) {
  .proof-content {
    top: 14.5%;
    transform: scale(1.12);
    transform-origin: top left;
  }

  .campaign-proof .campaign-art {
    transform: scale(1.05);
    transform-origin: 72.7% 31.8%;
  }

  .proof-bloom {
    width: clamp(110px, 9vw, 154px);
  }
}

@media (min-width: 1800px) and (min-height: 1000px) {
  .proof-content {
    top: 15%;
    transform: scale(1.2);
  }

  .campaign-proof .campaign-art {
    transform: scale(1.09);
  }

  .proof-bloom {
    width: 176px;
  }
}

@media (max-width: 1024px) {
  .site-header {
    height: 84px;
    padding-inline: 24px;
  }

  .site-header nav {
    gap: 20px;
  }

  .site-header nav a {
    font-size: 10px;
  }

  .opening-copy {
    top: 57%;
    left: 48%;
  }

  .opening-copy h1 {
    font-size: clamp(48px, 6.2vw, 64px);
  }

  .proof-content {
    top: 13%;
    width: min(520px, 49vw);
  }

  .proof-content h2 {
    font-size: clamp(48px, 5.4vw, 62px);
  }

  .proof-actions {
    gap: 14px;
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 820px) {
  .campaign-story {
    height: 300svh;
  }

  .story-stage,
  .campaign-frame {
    min-height: 720px;
  }

  .campaign-art {
    object-position: 40% center;
  }

  .site-header nav a:nth-child(2) {
    display: none;
  }

  .annotation-lines,
  .annotation-callout,
  .energy-shimmer {
    display: none;
  }

  .opening-copy {
    top: auto;
    right: 24px;
    bottom: 92px;
    left: 24px;
    padding: 22px;
    background: rgba(234, 217, 203, .88);
    backdrop-filter: blur(10px);
  }

  .opening-copy h1 {
    font-size: clamp(48px, 14vw, 72px);
  }

  .opening-copy p br {
    display: none;
  }

  .journey-intro {
    top: 104px;
    right: 24px;
    left: 24px;
  }

  .campaign-journey::before {
    content: "";
    position: absolute;
    z-index: 1;
    inset: 0;
    pointer-events: none;
    opacity: var(--art-opacity);
    background:
      linear-gradient(112deg, rgba(3, 21, 38, .94) 0%, rgba(3, 21, 38, .78) 48%, rgba(3, 21, 38, .22) 76%, transparent 100%);
    transition: opacity .16s linear;
  }

  .journey-intro h2 {
    font-size: clamp(54px, 16vw, 76px);
  }

  .journey-intro > p {
    max-width: 31ch;
    margin-top: 12px;
    font-size: 12px;
  }

  .journey-intro > p br {
    display: none;
  }

  .journey-mobile-steps {
    margin: 18px 0 0;
    padding: 0;
    display: grid;
    border-top: 1px solid rgba(240, 223, 207, .35);
    list-style: none;
  }

  .journey-mobile-steps li {
    min-height: 62px;
    padding: 9px 0;
    display: grid;
    grid-template-columns: 42px 1fr;
    align-items: center;
    border-bottom: 1px solid rgba(240, 223, 207, .2);
  }

  .journey-mobile-steps b {
    color: var(--pink);
    font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
    font-size: 24px;
    font-weight: 400;
  }

  .journey-mobile-steps span {
    display: grid;
    gap: 2px;
  }

  .journey-mobile-steps strong {
    font-size: 11px;
    letter-spacing: .08em;
    text-transform: uppercase;
  }

  .journey-mobile-steps small {
    color: rgba(240, 223, 207, .72);
    font-size: 10.5px;
    line-height: 1.4;
  }

  .campaign-proof .campaign-art {
    object-position: 72% center;
  }

  .proof-bloom {
    top: 31.8%;
    left: 72.7%;
    width: 110px;
  }

  .proof-content {
    top: clamp(132px, 22vh, 180px);
    right: 24px;
    left: 24px;
    width: auto;
    padding: 14px 18px 12px;
    background: rgba(234, 217, 203, .9);
    backdrop-filter: blur(10px);
  }

  .proof-content h2 {
    font-size: clamp(43px, 12.7vw, 56px);
  }

  .proof-lead {
    margin-top: 9px;
    font-size: 10.8px;
  }

  .proof-list {
    margin-top: 10px;
  }

  .proof-trigger {
    min-height: 48px;
    padding-block: 7px;
    grid-template-columns: 36px 1fr 20px;
    gap: 7px;
  }

  .proof-index {
    font-size: 20px;
  }

  .proof-label {
    gap: 1px;
  }

  .proof-label strong {
    font-size: 10.5px;
  }

  .proof-label small,
  .proof-detail p {
    font-size: 10px;
  }

  .proof-detail {
    padding-inline: 43px 20px;
  }

  .proof-item.is-open .proof-detail {
    padding-bottom: 8px;
  }

  .proof-output {
    margin-top: 9px;
    font-size: 10px;
  }

  .proof-actions {
    margin-top: 9px;
    gap: 4px;
  }

  .proof-primary {
    width: 100%;
    min-width: 0;
    min-height: 48px;
  }

  .proof-secondary {
    min-height: 40px;
  }
}

/* Strony internetowe — własna kompozycja w systemie Kampanii */
.web-service .campaign-frame,
.web-service .campaign-art,
.web-service .energy-shimmer,
.web-service .proof-bloom {
  will-change: auto;
}

.section-kicker {
  margin-bottom: 14px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--pink);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.section-kicker::before {
  content: "";
  width: 42px;
  height: 1px;
  background: currentColor;
}

.web-service .opening-copy {
  top: 25.5%;
  left: clamp(56px, 5vw, 84px);
  width: min(590px, 42vw);
}

.web-service .opening-copy h1 {
  font-size: clamp(68px, 5.55vw, 94px);
}

.web-service .campaign-opening > .scroll-cue {
  right: clamp(28px, 4vw, 68px);
}

.web-service .callout-tension {
  --dot-x: 54%;
  --dot-y: 74.5%;
  --copy-left: 42.5%;
  --copy-top: 66.5%;
  --copy-width: 235px;
}

.web-service .callout-idea {
  --dot-x: 86.7%;
  --dot-y: 75.5%;
  --copy-left: 72.4%;
  --copy-top: 68%;
  --copy-width: 235px;
}

.web-service .callout-distribution {
  --dot-x: 87.1%;
  --dot-y: 16.4%;
  --copy-left: 69.8%;
  --copy-top: 14.8%;
  --copy-width: 245px;
}

.web-service .callout-result {
  --dot-x: 74%;
  --dot-y: 48.8%;
  --copy-left: 61%;
  --copy-top: 38.5%;
  --copy-width: 245px;
}

.web-service .journey-intro {
  top: 18.5%;
  width: min(440px, 29vw);
}

.web-service .journey-intro h2 {
  font-size: clamp(56px, 4.55vw, 78px);
}

.web-service .journey-intro .section-kicker {
  color: var(--pink);
}

.web-service .note-impulse {
  --dot-x: 72.2%;
  --dot-y: 62.3%;
  --copy-left: 60.8%;
  --copy-top: 67.5%;
  --copy-width: 235px;
}

.web-service .note-road {
  --dot-x: 58.6%;
  --dot-y: 40.5%;
  --copy-left: 48.5%;
  --copy-top: 25.5%;
  --copy-width: 250px;
}

.web-service .note-outcome {
  --dot-x: 49.2%;
  --dot-y: 9.7%;
  --copy-left: 54%;
  --copy-top: 15.8%;
  --copy-width: 255px;
}

.web-service .note-reaction {
  --dot-x: 36.8%;
  --dot-y: 73.4%;
  --copy-left: 43%;
  --copy-top: 71.5%;
  --copy-width: 255px;
}

.web-service .campaign-proof .campaign-art {
  object-position: center;
}

.web-service .proof-bloom {
  top: 60.5%;
  left: 84%;
  width: clamp(74px, 6.5vw, 112px);
  opacity: calc(var(--art-opacity) * .5);
}

.web-service .proof-content {
  top: 13.5%;
  width: min(610px, 47vw);
}

.web-service .proof-content h2 {
  font-size: clamp(56px, 4.3vw, 74px);
}

@media (min-width: 1800px) and (min-height: 1000px) {
  .web-service .opening-copy {
    top: 25%;
    transform: scale(1.14);
    transform-origin: top left;
  }

  .web-service .journey-intro {
    transform: scale(1.12);
    transform-origin: top left;
  }

  .web-service .proof-content {
    top: 13.5%;
    transform: scale(1.14);
  }

  .web-service .campaign-proof .campaign-art {
    transform: scale(1.04);
    transform-origin: 86% 58%;
  }
}

@media (max-width: 1024px) and (min-width: 821px) {
  .web-service .opening-copy {
    top: 26%;
    left: 36px;
    width: 45vw;
  }

  .web-service .journey-intro {
    left: 36px;
    width: 34vw;
  }

  .web-service .proof-content {
    left: 36px;
    width: 50vw;
  }
}

@media (max-width: 820px) {
  .web-service .story-stage,
  .web-service .campaign-frame {
    min-height: 100svh;
  }

  .web-service .campaign-opening .campaign-art {
    object-position: 47% center;
  }

  .web-service .campaign-opening::before {
    content: "";
    position: absolute;
    z-index: 1;
    inset: 0;
    pointer-events: none;
    background:
      linear-gradient(180deg, rgba(234, 217, 203, .96) 0%, rgba(234, 217, 203, .78) 36%, rgba(234, 217, 203, .28) 70%, transparent 100%);
  }

  .web-service .opening-copy {
    top: auto;
    right: 18px;
    bottom: 78px;
    left: 18px;
    width: auto;
  }

  .web-service .opening-copy h1 {
    font-size: clamp(46px, 13vw, 64px);
  }

  .web-service .opening-scope {
    font-size: 9px;
  }

  .web-service .outline-cta {
    width: 100%;
    min-height: 50px;
  }

  .web-service .campaign-journey .campaign-art {
    object-position: 63% center;
  }

  .web-service .journey-intro {
    width: auto;
  }

  .web-service .campaign-proof .campaign-art {
    object-position: 79% center;
  }

  .web-service .proof-content {
    top: clamp(104px, 16vh, 136px);
    right: 18px;
    left: 18px;
    width: auto;
    padding: 14px 16px 12px;
  }

  .web-service .proof-content h2 {
    font-size: clamp(39px, 11.8vw, 52px);
  }

  .web-service .section-kicker {
    margin-bottom: 8px;
    font-size: 9px;
  }
}

@media (min-width: 821px) and (max-height: 760px) {
  .web-service .proof-content {
    transform: scale(.94);
    transform-origin: top left;
  }

  .web-service .opening-copy {
    top: 23%;
  }

  .web-service .proof-content {
    top: 12%;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: .001ms !important;
    animation-duration: .001ms !important;
    animation-iteration-count: 1 !important;
  }
}